Fino Premium Touch Hair Mask | 230 g

Fino Premium Touch Hair Mask is a rich, concentrated cream mask in a 230 g jar, made for dry, damaged hair that has been stressed by colouring, blow-drying, flat irons and sun exposure. It suits anyone dealing with frizz, tangles, split ends and dull lengths. The mask targets the problem where damage actually happens: in the hair shaft itself. When the protective lipid layer on the surface wears away and the outer cuticle lifts, the hair loses moisture and turns rough and porous. The formula brings together six standout ingredients: PCA, a phytosteryl derivative, trehalose with sorbitol, squalane with pearl peptide, Royal Jelly EX, and glutamic acid. Together they draw water back into the strand, replace lost surface lipids and cover weak spots in the keratin. The result is hair that feels smoother, styles more easily and looks glossier.

What Is Fino Premium Touch Hair Mask?

A hair mask is a cream-textured conditioning treatment, thicker than a regular conditioner, that you apply after shampooing and leave on before rinsing. It works on the hair shaft, the visible part of the hair. The shaft is made mostly of keratin protein and wrapped in overlapping cuticle scales, which are coated with a thin lipid film that locks in water and keeps the surface smooth. The Fino Premium Touch formula combines three groups of ingredients:

• Water-binding humectants: PCA, trehalose and sorbitol.
• Emollient lipids: squalane and a phytosteryl derivative.
• Protein and amino acid conditioners: pearl peptide, glutamic acid and Royal Jelly EX.

Between them, they address the three things damaged hair is missing: water, lipids and intact protein.

Benefits of Fino Premium Touch Hair Mask

• Deep moisturisation: Royal Jelly EX and the humectants bind moisture inside the strand, easing dryness and coarseness.
• Smoother, less frizzy hair: PCA helps balance the hair's moisture so it doesn't swell unpredictably with humidity.
• Repairs the look of damage: The phytosteryl derivative replaces lipids lost between the cuticle scales, so the strand holds together better.
• Easier to manage: Trehalose and sorbitol give hair flexibility, reducing tangling and pulling when you comb.
• Glossy, supple finish: Squalane and pearl peptide smooth the surface so it reflects light evenly.
• Hair colour retention: Glutamic acid is included to help coloured hair keep its tone, which tends to fade with repeated washing.
• Protects fragile ends: The ends are the oldest, most heat-worn part of the hair, and the mask coats them in a softening layer that reduces splitting.

How Fino Premium Touch Hair Mask Works on the Hair

Healthy hair carries a natural lipid layer that keeps its surface water-repellent and smooth. Several things strip that layer away:

• Bleaching, colouring and chemical straightening.
• Heat from blow-dryers and styling tools.
• Chlorinated pool water and hard water.
• Harsh shampoos and UV exposure.

Once the layer is gone, the cuticle lifts and the hair becomes porous. Water rushes in and out of the strand, so it swells and shrinks over and over. That cycle is what drives frizz, tangling and breakage at the ends. Porous hair also loses colour faster.

The mask works through that chain in three steps:

• Hydrate: Humectants such as PCA, trehalose and sorbitol move into the porous areas and bind water inside the strand, restoring flexibility.
• Seal: Lipids such as squalane and the phytosteryl derivative fill the gaps between cuticle scales and stand in for the lost protective layer, sealing moisture in and smoothing the surface.
• Reinforce: Peptides and amino acids such as pearl peptide and glutamic acid attach to damaged keratin sites, covering weak points so the hair feels fuller and stronger.

Keep in mind that the hair shaft cannot regenerate itself. New hair is built in the follicle beneath the scalp, from nutrients delivered through the blood. When hair grows in thin, weak or shedding, the cause is usually internal, and no mask can fix it:

• Low protein, iron and ferritin stores, zinc, biotin, vitamin D or omega-3s.
• A sluggish thyroid.
• High cortisol from chronic stress and poor sleep.
• Insulin resistance driven by sugar and refined carbs.
• Poor nutrient absorption in the gut.

The mask restores the hair you already have. Good nutrition and hormonal balance are what build strong hair from the root.

What Makes This Formula Different

The formula is built around six highlighted ingredients that work as a team rather than alone:

• PCA: smooths hair and balances its moisture.
• Phytosteryl derivative: repairs the hair surface.
• Trehalose + sorbitol: make hair easier to manage.
• 2X Squalane & 2X Pearl Peptide: add gloss and suppleness.
• Royal Jelly EX: provides deep moisturisation.
• Glutamic acid: supports hair colour retention.

The balance gives hair moisture without weighing it down, along with lipids and protein to replace what it has lost. The thick cream texture spreads easily and clings to the strands without dripping. The 230 g jar makes it simple to scoop the right amount for your hair's length and density.

Who Is This Product For?

• Anyone with coloured, bleached, chemically straightened or permed hair.
• Regular users of blow-dryers, flat irons or curling tools.
• Anyone struggling with frizz, knots and hard-to-comb hair, especially in dry weather.
• Long hair with damaged, dull ends.
• Hair regularly exposed to sun, chlorinated pools or hard water.
• Anyone wanting an intensive weekly treatment alongside shampoo and conditioner.

How to Use

No usage directions are visible in the available product photos, so here is the standard method for cream hair masks:

• Shampoo, then gently squeeze or towel-dry your hair. Dripping-wet hair dilutes the mask and keeps it from clinging to the strands.
• Apply a suitable amount to the lengths and ends, keeping it off the scalp so the roots aren't weighed down.
• Comb through with a wide-tooth comb so every strand is covered.
• Leave on for a few minutes, then rinse thoroughly with lukewarm to cool water. Cool water helps the cuticle lie flat.

For better results, wrap your hair in a warm towel while the mask sits, since warmth helps the ingredients penetrate. Limit high-heat styling and use a heat protectant when you need it. Use the mask once or twice a week, or more often for very dry hair.

Product Details

• Name: Fino Premium Touch Hair Mask
• Form: Cream (hair mask)
• Net weight: 230 g
• Key ingredients: PCA, phytosteryl derivative, trehalose and sorbitol, squalane, pearl peptide, Royal Jelly EX, glutamic acid
• Use: External, for hair
• Brand: Fino (FineToday)

Frequently Asked Questions

Does a hair mask stop hair loss?

A hair mask works on the hair shaft. By reducing dryness-related breakage and split ends, it cuts down the hair you lose while brushing. Shedding from the root usually has internal causes, such as low iron, protein or vitamin D, thyroid issues, or stress and high cortisol. Those need nutritional attention and a medical check-up.

Is it suitable for coloured hair?

Yes. Coloured hair is among the most moisture- and lipid-hungry hair types, and the formula includes glutamic acid specifically for colour retention.

Should I apply it to my scalp?

It's best kept to the lengths and ends. The scalp produces its own natural oils, and a rich mask there can weigh down the roots and flatten volume.

Can it replace my conditioner?

On treatment days, yes. It's richer and thicker than a regular conditioner. On other days, a light conditioner is enough to keep hair soft between mask sessions.

Caution

For external use only; patch test first if you are sensitive to bee products.